Financial,Enviroment & Marketing

Financial

Standard and Poor's and Moody's have each given a abdominal aortic aneurysm rating to Microsoft, whose assets were valued at $41 billion as compared to solely $8.5 billion in unsecured debt. Consequently, in February 2011 Microsoft free a company bond amounting to $2.25 billion with comparatively low borrowing rates compared to government bonds.
For the primary time in twenty years Apple Iraqi National Congress. surpassed Microsoft in Q1 2011 quarterly profits and revenues attributable to a delay in computer sales and continued immense losses in Microsoft's on-line Services Division (which contains its programme Bing). Microsoft profits were $5.2 billion, whereas Apple Iraqi National Congress. profits were $6 billion, on revenues of $14.5 billion and $24.7 billion severally.
Microsoft's on-line Services Division has been incessantly loss-making since 2006 and in Q1 2011 it lost $726 million. This follows a loss of $2.5 billion for the year 2010
On July 20, 2012, Microsoft denote its 1st quarterly loss ever, despite earning record revenues for the quarter and monetary year. Microsoft reported  a internet loss of $492 million; the 2007 acquisition of advertising company aQuantive for $6.2 billion and issues related to it are cited because the cause

Environment

Microsoft is hierarchical  on the seventeenth place in Greenpeace's Guide to Greener physics (16th Edition) that ranks eighteen physics makers consistent with their policies on harmful chemicals, exercise and global climate change. Microsoft's timeline for phasing out BFRs and phthalates altogether product is 2012 however its commitment to phasing out PVC isn't clear. up to now (January 2011) it's no product that ar fully free from PVC and BFRs.
Microsoft's main U.S. field received a silver certification from the Leadership in Energy and Environmental style (LEED) program in 2008, and it put in over two,000 star panels on high of its buildings in its geographic region field, generating just about fifteen % of the full energy required by the facilities in Apr 2005.
Microsoft makes use of different styles of transit. It created one amongst the worlds largest personal bus systems, the "Connector", to move individuals from outside the company; for on-campus transportation, the "Shuttle Connect" uses an outsized fleet of hybrid cars to avoid wasting fuel. the corporate conjointly subsidises regional conveyance as Associate in Nursing incentive. In February 2010 but, Microsoft took a stance against adding further conveyance and high-occupancy vehicle (HOV) lanes to a bridge connecting Redmond to Seattle; the corporate failed to need to delay the development from now on.
Microsoft was hierarchical  no 1 within the list of the World's Best international Workplaces by the nice Place to figure Institute in 2011

Marketing

In 2004, Microsoft commissioned analysis corporations to try and do freelance studies examination the full value of possession (TCO) of Windows Server 2003 to UNIX; the corporations finished that firms found Windows easier to deal than Linux, therefore those exploitation Windows would deal quicker leading to lower prices for his or her company (i.e. lower TCO). This spurred a wave of connected studies; a study by the american cluster finished that upgrading from one version of Windows Server to a different prices a fraction of the change prices from Windows Server to UNIX, though firms surveyed noted the accrued security and dependableness of UNIX servers and concern concerning being barred into exploitation Microsoft product. Another study, free by the Open supply Development Labs, claimed that the Microsoft studies were "simply superannuated and one-sided" and their survey finished that the TCO of UNIX was lower attributable to UNIX directors managing additional servers on the average and different reasons
As a part of the "Get the Facts" campaign, Microsoft highlighted the .NET mercantilism platform that it had developed in partnership with Accenture for the London exchange, claiming that it provided "five nines" dependableness. once suffering extended period of time and unreliability the LSE declared in 2009 that it had been attending to drop its Microsoft resolution and switch to a UNIX based mostly one in 2010
Cooperation with the us Government
Microsoft provides early access of reported  bugs in their software system to the us Government.